One of the most important event of the international beauty industry was held from 16 to 19 march: COSMOPROF 2018 BOLOGNA.
COSMOPROF 2018: MAJOR GROUP
Every year, during the “Beauty Fair” the most important cosmetic manufacturers (for hair and body, nails and related packaging) meet in Italy.
The meeting attracts the most important stakeholders from all over the world.
They walk on the carpet corridors to inspire, discover and learn all the news about the brands leader in the hair industry.
During the days dedicated to the beauty fair, the biggest manufacturers of hair cosmetics show to the world the news, the progress of scientific research, the new concepts that will fill the distributors’ stores and will color the Hairdressing Salons in Italy and abroad.
This is the moment when beauty professionals meet and compare and discover the trends that will guide fashion and business in the following seasons.
Also in 2018 MAJOR GROUP was there and, this year, we had the pleasure to present our new line of professional hair products: COSMO ORGANIC.
COSMO ORGANIC: THE LAUNCH
Market researches and accurate laboratory tests, graphic and packaging projects lasted several months, before the launch of the new line, natural and totally free of chemical ingredients harmful to hair, skin and environment.
Our chemists have worked on formulas without SLES, Parabens, Silicones and any aggressive chemical additive.
The challenge was to obtain products ethically correct and highly performing.
COSMO ORGANIC: THE CONCEPT
COSMO ORGANIC brings with itself a clean and easygoing concept that, during the setting up of the stand, obtained really a lot of appreciations.
The concept, Mediterranean and familiar, immediately catches the stakeholders’ attention and, in deepening the knowledge of the lines, they confirmed the feeling that our “natural corner” wanted to transmit.
COSMO ORGANIC: THE ACTIVES
We borrowed from our fertile Mediterranean basin all the actives on which the line is based.
It was not difficult to find elements that, very rich in beneficial substances, would form the basis of the different formulations.
And here are Blackcurrant and Millet, Sea Buckthorn and Horsetail, Borage and Aloe Vera to Restructure, Volumize and Nourish our hair.
Insomma, è stato un successo.
Ringraziamo i nostri clienti storici che sono arrivati da tutto il mondo e che si sono fermati con noi. Grazie anche a chi ci ha voluto conoscere e ci ha apprezzato.
E noi siamo già al lavoro per proporvi altre grandissime novità…
