{"id":3683,"date":"2018-06-11T08:01:06","date_gmt":"2018-06-11T08:01:06","guid":{"rendered":"https:\/\/cosmohairproducts.com\/?p=3683"},"modified":"2018-06-11T08:01:06","modified_gmt":"2018-06-11T08:01:06","slug":"straightening-cream","status":"publish","type":"post","link":"https:\/\/cosmohairproducts.com\/en\/2018\/06\/11\/straightening-cream\/","title":{"rendered":"Straightening Cream"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:50px;--awb-padding-bottom:10px;--awb-padding-left:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>The STRAIGHTENING CREAM is a professional product formulated to modify the structure of curly and frizzy hair to make it smooth and easy to comb. Based on thioglycolic acid, it works by breaking down the polymer structure of the hair which, brought in a smooth form, will keep it for a long time.<\/p>\n<p><strong>How to use:<\/strong>\u00a0on washed and dried hair (with non-acid shampoo), apply the cream with the help of a brush or appropriate gloves, lock by lock. We recommend starting from the back of the neck, where the hair is healthier and more robust. Do not apply directly on the skin. the laying time varies depending on the hair (12-15 minutes on natural hair, 7-10 minutes on treated hair). Rinse thoroughly with water and apply neutralizing liquid for straightening.<\/p>\n<p><strong>Pack:<\/strong>\u00a0jar of 430 ml.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-scissors circle-yes fusion-text-flow\" style=\"--awb-circlebordersize:1px;--awb-font-size:17.6px;--awb-width:35.2px;--awb-height:35.2px;--awb-line-height:33.2px;--awb-margin-right:10px;\"><\/i><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-size: 12px;\">professional use<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-one-sixth\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa fa-hourglass circle-yes fusion-text-flow\" style=\"--awb-circlebordersize:1px;--awb-font-size:17.6px;--awb-width:35.2px;--awb-height:35.2px;--awb-line-height:33.2px;--awb-margin-right:10px;\"><\/i><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-size: 12px;\">7\/15\u00a0 minutes<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa fa-shower circle-yes fusion-text-flow\" style=\"--awb-circlebordersize:1px;--awb-font-size:17.6px;--awb-width:35.2px;--awb-height:35.2px;--awb-line-height:33.2px;--awb-margin-right:10px;\"><\/i><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-size: 12px;\">rinse<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:80px;--awb-margin-bottom:80px;--awb-background-color:#efefef;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-image:url(&#039;https:\/\/cosmohairproducts.com\/wp-content\/uploads\/2018\/01\/stirante-prima-dopo-1024x796.png&#039;);--awb-bg-size:cover;--awb-border-color:#ffffff;--awb-border-style:solid;--awb-margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/cosmohairproducts.com\/wp-content\/uploads\/2018\/01\/stirante-prima-dopo-1024x796.png\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27796%27%20viewBox%3D%270%200%201024%20796%27%3E%3Crect%20width%3D%271024%27%20height%3D%27796%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-color:#efefef;--awb-bg-color-hover:#efefef;--awb-bg-size:cover;--awb-margin-top:20px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><h2 style=\"text-align: center;\">BEFORE and AFTER<\/h2>\n<\/div><div class=\"fusion-text fusion-text-6\"><p>The STRAIGHTENING CREAM changes the polymer structure of the hair. Thanks to its application, curly and frizzy hair becomes smooth and easy to comb.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;max-width:50px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#3f3636;border-color:#3f3636;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-7\"><h2 style=\"text-align: center;\">WHAT&#8217;S the STRAIGHTENING CREAM <\/h2>\n<\/div><div class=\"fusion-text fusion-text-8\"><p>The STRAIGHTENING CREAM is a complex formulated by the COSMO S.I laboratories which, thanks to the action of thioglycolic acid, modifies the polymer structure of the hair, transforming it from curly to smooth. Apply lock by lock on the hair, pass the straightener and then rinse. It follows the application of the neutralizer for straightening and finally a properly acidifying shampoo.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;max-width:50px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#3f3636;border-color:#3f3636;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-9\"><h2 style=\"text-align: center;\">WHEN TO USE the STRAIGHTENING CREAM <\/h2>\n<\/div><div class=\"fusion-text fusion-text-10\"><p>To smooth and soften very curly, frizzy or hardly detangled hair.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-11\"><h2>In the same line<\/h2>\n<\/div><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-pagination\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:10px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -10px !important; margin-right:-10px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-pagination fusion-no-meta-info fusion-blog-rollover fusion-blog-layout-grid fusion-blog-layout-grid-1 isotope fusion-blog-equal-heights\" data-pages=\"1\" data-grid-col-space=\"20\" style=\"margin: -10px -10px 0;min-height:500px;\"><article id=\"blog-1-post-3681\" class=\"fusion-post-grid post-3681 post type-post status-publish format-standard has-post-thumbnail hentry category-neutralizzante-en category-straightening category-tecnici-en\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #ebeaea;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"1089\" height=\"847\" src=\"https:\/\/cosmohairproducts.com\/wp-content\/uploads\/2018\/01\/neutralizzante-stiratura.png\" class=\"attachment-full size-full wp-post-image\" alt=\"neutralizzante stiratura capelli\" srcset=\"https:\/\/cosmohairproducts.com\/wp-content\/uploads\/2018\/01\/neutralizzante-stiratura-200x156.png 200w, https:\/\/cosmohairproducts.com\/wp-content\/uploads\/2018\/01\/neutralizzante-stiratura-400x311.png 400w, https:\/\/cosmohairproducts.com\/wp-content\/uploads\/2018\/01\/neutralizzante-stiratura-600x467.png 600w, https:\/\/cosmohairproducts.com\/wp-content\/uploads\/2018\/01\/neutralizzante-stiratura-800x622.png 800w, https:\/\/cosmohairproducts.com\/wp-content\/uploads\/2018\/01\/neutralizzante-stiratura.png 1089w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 640px) 1170px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/cosmohairproducts.com\/en\/2018\/06\/11\/straightening-neutralizer\/\">Straightening Neutralizer<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/cosmohairproducts.com\/wp-content\/uploads\/2018\/01\/neutralizzante-stiratura.png\" data-id=\"3681\" data-rel=\"iLightbox[gallery]\" data-title=\"neutralizzante-stiratura\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/cosmohairproducts.com\/en\/2018\/06\/11\/straightening-neutralizer\/\">\n\t\t\t\t\t\tStraightening Neutralizer\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/cosmohairproducts.com\/en\/category\/perm\/neutralizzante-en\/\" rel=\"tag\">neutralizzante<\/a>, <a href=\"https:\/\/cosmohairproducts.com\/en\/category\/straightening\/\" rel=\"tag\">straightening<\/a>, <a href=\"https:\/\/cosmohairproducts.com\/en\/category\/tecnici-en\/\" rel=\"tag\">tecnici<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/cosmohairproducts.com\/en\/2018\/06\/11\/straightening-neutralizer\/\" aria-label=\"Straightening Neutralizer\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/cosmohairproducts.com\/en\/2018\/06\/11\/straightening-neutralizer\/\">Straightening Neutralizer<\/a><\/h2><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471,436,560],"tags":[],"class_list":["post-3683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crema-en","category-straightening","category-tecnici-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Straightening Cream - Cosmo Service Italy<\/title>\n<meta name=\"robots\" content=\"index, follow, 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